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Analytics numbers look off

Why data can differ and what to check.

FAQs

Numbers can vary for a few normal reasons.

Comparison graphic showing date range or timezone mismatch

Common causes

  • Ad blockers or privacy tools
  • Different timezones or date ranges
  • Excluded IPs or paths
  • Comparing cookie-based tools to privacy-first tracking
Tip

Make sure you are comparing the same date range and timezone.